Sustainable Shopping

We know that parents like us are conscious about sourcing the best products for their precious babies, whether that's soft organic clothes, or toys made from sustainable, chemical free materials. 

With that in mind, we have a number of initiatives to ensure that we offer the best experience for you and your little ones.


Eco-minded brands

We handpick the partners that supply our boutique, with an unwavering focus on the environment and quality. Our wide assortment of suppliers offer various benefits, from handmade, naturally sourced clothing, to book ranges that give a percentage of profits back to animal charities. 


Sustainable packaging

We ship our products with as little waste as possible. Our natural packaging includes 100% recycled boxes, FSC approved packing paper, fully compostable bags, and dissolvable packaging peanuts. All our packaging suppliers use earth-friendly inks, and we also proudly hold a Noissue Eco Packaging Alliance badge.


Plant a tree with your purchase

With every purchase on our website, we help to offset the carbon footprint for the items by planting a tree. We donate a sum of every sale to tree-planting initiatives worldwide through our partnership with ecologi. Not only does tree-planting reduce carbon pollution, it also helps to create employment for local families, and restore wildlife habitats all over the globe.